Tricia Wang

I am obsessed with discovering the unknown. 

As a global tech ethnographer, I live at the intersection of data, design, and digital. My life’s work is advancing how organizations use technology to serve people. I love helping organizations uncover how their bias towards the quantifiable comes at the expense of profits and people, and even more importantly, how to fix it. I do this by splitting my time between my data consulting practice--Sudden Compass, my content and advisory firm on the Chinese consumer--Magpie Kingdom, and my research on tech-related topics around quantification, identity, and data.  


What I'm Up To Right Now

I co-founded Sudden Compass. We help companies put customer obsession into practice by expanding beyond traditional marketing approaches to reach the Networked Customer™.

I’m working on a book about my research on technology use in China. Find my fieldnotes here & sign up for Magpie Kingdom, a weekly newsletter and quarterly magazine insights on everyday life in China. 

I’ve recently become an affiliate at Data and Society, a think-tank in NYC that examines the implications of data systems. 

I co-started a slack group for anyone (really anyone!) who uses ethnography in an applied way. Experts or newbies welcome. UX/Interaction design/ethnographers/design researchers come join. 


What I'm Speaking About

Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data and shares how integrating "thick data" can help us avoid bad decisions and thrive in the unknown. Featured on TED, Tricia curated a reading list on Big Data & Thick Data. 

The Conf

Don’t Trust the Truth
What are the consequences of believing in absolute truth and not making room for multiple perspectives? Back in August, I returned to my favorite conference in the world to give the opening keynote at The Conf. I gave the talk I always to give, but never had the chance to write. 

What I'm Seeing In the field

What I'm Raving About

What I'm Reading

What I'm Quoting

If you take care of freedom, truth takes care of itself.
— Richard Rorty
You cannot be anything you want to be – but you can be a lot more of who you already are.
— Tom Rath
Don’t cry because it’s over, smile because it happened.
— Dr. Seuss