The Cost of Missing Something

Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating "thick data" can help us avoid bad decisions and thrive in the unknown.

What happens when companies over-rely on big data while totally ignoring thick data-- at their peril?

tricia wangtalk, big data, thick data, nokia, smartphone, ted, tedx, cambridge, quantification bias