There is now a magazine for dog owners. My dream job is still to to research on dog ownership and culture. I put it out to the websphere two years ago and it still hasn't come true. Do you sell canine products? Hire me!
There are signs everywhere that the expanding middle-class Chinese are globally mobile. Brands are noticing and catering to this new consumer. You can see it in the advertisements where companies are selling a specific lifestyle, such as this Toyota Highlander ad I saw a few months ago.